Last update: Jun 25 2025
Let’s Talk About Time-Lapse Content
Let’s focus on a specific type of content: time-lapse video. This format is incredibly engaging—especially for service-based businesses. Showing your full process from start to finish can help potential clients better understand what to expect when working with you. Not only is it informative, but time-lapse content is also eye-catching and has a high chance of going viral, since it tends to hold viewers’ attention.
There are a few ways to capture this kind of content. The most accessible method is using your phone. The downside, however, is battery life, storage space, and the fact that your phone is usually needed for other things. That’s why a dedicated camera is often the better option. Below, we’ll recommend some affordable gear to help you get started.
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Let’s start with the camera. While popular options like the GoPro Hero series or DJI Osmo Action cameras are great, they usually start above $200. A more budget-friendly alternative is the Akaso Brave 4 Pro, priced around $100. It records in 4K and comes with many useful accessories—including two batteries—making it a great choice for beginners creating time-lapse content for social media.
To get started, you’ll just need a few additional items: a memory card and a way to mount the camera. At 4K, this camera records clips of about 14 minutes, using roughly 4.2GB of storage per clip. This should help you estimate how much storage space you’ll need for your full project. For longer recording sessions, you can also connect an external battery.
When recording in 4K, it’s important to use a high-speed memory card. I recommend starting with at least 256GB, especially if you’re shooting long or frequent sessions. It’s also helpful to keep two cards on hand—one in the camera for your current shoot and one available for transferring footage from your previous project.
This little thing helps me attach a light to my handles and the position it on top of the camera to make sure we can have some extra source of light when shooting specially in low light conditions.
If you're looking to explore other types of video content—whether it's to promote your products or services or to better connect with your audience—and need some ideas on where to start with gear, then be sure to check out our Content Creation Equipment blog post.